The Swan Valley is 25 minutes from Perth CBD and home to Australia’s second-oldest wine region. Dempsey knows the cellar doors the big tour buses drive straight past — the family-run producers who open the back shed for groups your size. Your group gets the whole van, the whole day, and a guide who genuinely loves the place.
4 to 11 people — whole van exclusively yours
Half-day, full-day, or overnight slow-travel
~25 minutes north-east of Perth CBD
Fixed quote for the whole van — GST & tolls included
Wine, beer, chocolate, food & artisan producers
Sun Up Charters offers fully private Swan Valley wine tours for groups of 4 to 11 people departing from Perth, Western Australia. Led by local guide Dempsey Manning, tours cover boutique cellar doors, artisan food producers, craft breweries, and chocolate makers in Australia’s second-oldest wine region, approximately 25 minutes from Perth CBD. The entire 11-seater van is exclusively yours. Fixed pricing. Half-day, full-day, and overnight slow-travel options available. Call 0457 953 143.
Most Swan Valley wine tours follow the same route. Same three wineries. Same 40-minute windows at each stop. Same script at the same tasting bar. Same strangers sitting next to you on the coach.
Dempsey’s Swan Valley is different. He knows the family-run producers who do not advertise, the cellar doors that open the back room for small groups, and the right time of day to visit each place before the tour buses fill the car park. He has been coming to the Swan Valley for years — not as a tourist, but as a local who genuinely loves the region.
With Sun Up, your group has the whole van. You choose which wineries interest you. You stay as long as you like. And if you find a producer you love, there is nothing stopping you from buying a case and spending another hour at the tasting table.
“The Swan Valley is 25 minutes from Perth CBD and most visitors still only see a fraction of what it has to offer. We fix that.”
Family-run Swan Valley cellar door — the kind of place that opens the back room for small private groups.
per adult, per seat
for the whole van, split across your group
Shared tours price from $68–$165 per adult (source: TripAdvisor / Viator 2026 rates). Call Dempsey on 0457 953 143 for a fixed private quote — you may be surprised how close the numbers are.
No scripts. No rushing. Just your group, Dempsey’s knowledge, and a valley full of things to discover. Here’s the shape of a typical full-day private tour.
Dempsey collects your group from your Perth CBD hotel or accommodation. No need to organise logistics — just be ready to go.
A boutique family producer — the kind who greets you personally and walks the group through the fermentation process, not just the tasting sheet.
A long lunch at a winery with estate-grown produce. No clock-watching. If the group wants another hour, you stay another hour.
The Swan Valley Chocolate Company is a perennial group favourite. Handmade chocolates paired with dessert wine — an afternoon that earns its own Instagram post.
The Swan Valley has a growing craft brewery scene for those who prefer hops to grapes. Dempsey knows which ones have space for groups without a booking.
Dempsey drops the group back at Perth CBD or Fremantle accommodation. Everyone arrives relaxed, full, and with a case of wine to prove the day happened.
This is a guide to a typical day — not a fixed itinerary. Your group sets the tone. Dempsey shapes the day around what you love.
Sun Up offers extended slow-travel options for groups who want to explore the Swan Valley across two days. Ask Dempsey about overnight options.
The Swan Valley is more than a wine region. Here’s what Dempsey can include in your private tour day — in any combination that suits your group.
Family-run wineries that do not appear on the standard bus tour circuit. Dempsey knows the ones that offer private tastings for small groups and open up the estate for groups your size — not the flagship cellar door but the actual winery.
Several Swan Valley estates offer exceptional lunch experiences using produce grown on-site. Dempsey can build the day around a long lunch at a winery restaurant — with as much time as your group wants at the table.
Handmade chocolates and artisan dessert wines at one of the Swan Valley’s most popular producer stops. A near-guaranteed group favourite — particularly for hen’s parties and birthday groups.
The Swan Valley has a growing craft beer scene alongside its wines. For groups with a mix of wine and beer preferences, Dempsey can balance the day across both — no one gets left with a glass of water.
Cheese makers, nougat producers, farm-gate fresh produce. The Swan Valley is a food region as much as a wine region. Dempsey knows the farm-gate producers who sell direct and are not on any tourist map.
The 11-seater is clean, modern, and comfortable. Everyone travels together — no convoy of cars, no one stuck as the designated driver, no navigating an unfamiliar road after a cellar door afternoon.
Dietary requirements and non-drinkers are absolutely welcome. The Swan Valley has outstanding food, chocolate, and non-alcoholic beverages beyond its wines. Let Dempsey know about any dietary needs when you book and he will make sure every stop works for the whole group.
All three options give your group the entire van exclusively. Choose the format that suits the occasion — from a quick afternoon escape to a full slow-travel experience across two days.
Price
Fixed van price · GST & tolls included
Price
Fixed van price · GST & tolls included
Price
Accommodation arranged separately
⭐ Near-zero competition — no other operator owns this experience
All pricing is quoted for the whole van — not per person. Split across 6–11 people, a private Swan Valley tour can work out the same per head as a shared bus. Call Dempsey on 0457 953 143 for a no-obligation fixed quote.
A group bus shows you the Swan Valley. A Sun Up private tour lets you experience it on your terms.
Every seat on the Sun Up van is yours. No one else gets on. Not a semi-private tour with a few extra seats filled. Your group, exclusively, for the whole day. That means no awkward introductions at the tasting bar, no strangers slowing down your pace, and no one else’s dietary preferences dictating which producers you visit.
Shared tours choose their stops based on commercial arrangements and logistics. Dempsey builds your Swan Valley day around what your group actually wants. Have a winery you have always wanted to visit? Tell him. He will check availability and make it part of the route. There is no fixed itinerary because there are no two groups the same.
On a group bus, you have 40 minutes at each stop whether you like it or not. On a Sun Up tour, if your group falls in love with a cellar door and wants to spend two hours there, you spend two hours there. Dempsey has no other groups waiting and no schedule to maintain except yours.
Dempsey knows which family producers have been doing the right thing for three generations and barely have a website. He knows when to visit each cellar door to avoid the crowds and which producers will open the actual winery — not just the tasting counter — for a group your size. This is earned knowledge, not a clipboard briefing.
The Swan Valley works beautifully for any group of 4 to 11. These are the occasions that make a private wine day especially memorable.
Private van, no strangers, boutique cellar doors and a chocolate stop. A Swan Valley hen’s day is genuinely hard to beat.
Build the day around the guest of honour. Dempsey can include specific wineries, add a long celebratory lunch, and keep the whole group together.
Impress clients or reward your team with an experience that beats another restaurant dinner. Dempsey can tailor the day for professional groups.
Families visiting Perth, interstate friends catching up, reunion groups — a private wine tour keeps everyone comfortable and together.
Only around 12% of Swan Valley visitors currently stay overnight. That means the region in the morning — before the day-trip crowds arrive — is genuinely quiet, unhurried, and spectacular. No other Perth tour operator is offering private overnight Swan Valley slow-travel experiences. Sun Up is filling that gap.
of visitors stay overnight
to explore at real depth
competitors in this niche
Ask about our slow-travel itinerary
The Swan Valley pairs naturally with a Fremantle day. Or if your group needs airport transfers or a Margaret River escape, Sun Up covers those too.
Hidden West End laneways, Fishing Boat Harbour, Cappuccino Strip. The real Freo — with a local guide and a van that fits the heritage lanes the coaches can’t enter.
11-seater private van for groups of up to 11. Meet-and-greet with real-time flight tracking. Fixed pricing — no surge fees, ever.
Premium South West wine country, 3 hours from Perth. Artisan producers, boutique wineries, and the South West coastline — all for your group in one comfortable private van.
Everything you need to know before you book. Still have a question? Call Dempsey on 0457 953 143.
Call Dempsey directly and tell him about your group — how many people, the date, and what kind of day you have in mind. He will come back with a fixed quote, no hold music, and no surprises. One conversation is all it takes to get your Swan Valley day sorted.
Fixed pricing · Your group only · All tolls & GST included · Half-day, full-day & overnight available
